Questions, answered.
Everything about how StreetPricer prices, advertises, and connects — in one place.
Getting started
Can I try StreetPricer before signing up? +
Yes. Explore the app with no sign-up and no credentials — it's loaded with realistic dummy data — or start a free trial with free onboarding and no credit card.
How does the free trial work? +
A free trial with free onboarding and no credit card to start. You can benchmark, explore, and set up your channels before you ever pay.
Do I need to connect my store to explore the app? +
No. The demo app is connected to no account and runs on data derived from real listings, so nothing you do touches a real store.
ACoS Optimization
Is StreetPricer PPC software? +
Yes — StreetPricer is profit-based PPC software that optimizes your Amazon, Walmart, eBay and Google Shopping ads on POAS (Profit On Ad Spend), alongside a multichannel repricer on the same platform.
How is StreetPricer different from other Amazon PPC software? +
Most tools chase a lower ACoS — ad spend as a share of ad revenue. StreetPricer knows your product costs, so it optimizes POAS — profit on ad spend: it spends where you actually earn, treats your budget as a ceiling, and only spends when a campaign clears your profit threshold.
What's wrong with optimizing for ACoS? +
Nothing, as far as it goes — ACoS tells you the cost of a sale. It just doesn't know your margin, so it can't tell you whether that sale made you money. POAS can. That's the one question ACoS was never built to answer.
What is POAS, and how is it different from ACoS? +
POAS — Profit On Ad Spend — is your profit divided by your ad spend, using your real product costs. ACoS only ever compares ad spend to ad revenue, so two campaigns can post the exact same ACoS while one makes money and the other loses it. POAS is the number that tells them apart.
Why would I switch from Teikametrics, Perpetua, Pacvue, or Quartile? +
You don't have to switch to find out. Run a free, read-only StreetPricer benchmark alongside whichever of those you use today and see what a profit-based view of the same campaigns shows that an ACoS-based one can't.
Can I run the free benchmark alongside my current PPC tool? +
Yes. It's read-only and won't interfere with Teikametrics, Perpetua, Pacvue, Quartile, or your own campaigns — it changes nothing until you decide to act on it.
Does this work on Walmart and eBay, or just Amazon? +
All three. Amazon, Walmart and eBay each report ACoS the same way, so StreetPricer optimizes on POAS across all three using each platform's own numbers.
Does Google Shopping use ACoS too? +
No — Google Shopping reports on ROAS, not ACoS. StreetPricer still optimizes it on POAS, the same profit-first logic, just measured against Google's own metric. See the Google Shopping FAQs for detail.
What is the free PPC benchmark, and is it really free? +
A complimentary, read-only look at your ad account showing where the same spend could earn more profit. No credit card, no commitment — it changes nothing until you decide.
Repricing
What is a multichannel repricer? +
One tool that reprices across several marketplaces at once — StreetPricer runs a dedicated engine per channel, each priced to its own competition and demand.
How does StreetPricer's AI repricing work? +
You give it a goal and a price range; it weighs competitors, fulfillment, ratings and delivery and adjusts automatically until it wins, within your Min and Max.
How fast is StreetPricer's repricing? +
It reacts consistently in under 1.0 second — up to 50x faster than typical repricers.
Do you just copy my Amazon price to other channels? +
No. Every channel has its own Buy Box, competition and demand, so each runs on its own dedicated engine.
Does StreetPricer raise prices, not just lower them? +
Yes. Profit Optimizer holds the Buy Box at the highest price it can, so you win it at the best price the competition allows.
How do I set Min and Max? Can you calculate them for me? +
Set them yourself — individually, in bulk, by CSV, FTP or API. Or use AutoMinMax: give StreetPricer a target margin or ROI and it calculates both per SKU from your COGS and other costs, with different targets by brand or tag if you want them.
What happens when my costs change? +
AutoMinMax recalculates Min and Max automatically — when you edit a cost, upload a CSV, or sync from your ecommerce platform.
Amazon Repricer
How does StreetPricer decide when to move an Amazon price? +
You set your goal — win the Buy Box, hold a margin, whatever matters to you — plus your Min and Max, and the self-iterating AI engine works out the rest by weighing competitors, fulfillment, ratings and delivery. No rules to build.
Is StreetPricer's Amazon repricing really faster than other repricers? +
Yes — it reacts consistently in under 1.0 second, up to 50x faster than typical repricers, running on parallel server clusters built for that speed.
Does StreetPricer just win the Buy Box at the lowest price? +
No — Profit Optimizer holds the Buy Box at the highest price the competition allows, not the lowest. Winning it is the start; holding it profitably is the point.
How does the Amazon Profit Calculator work? +
Every SKU shows Profit, Margin and ROI in $ and % at both your Min and your selling price, with break-even built in and the correct FBA or FBM fees pulled automatically.
How do I set Min and Max for Amazon? +
Set them yourself, or use AutoMinMax: give StreetPricer a target profit, margin or ROI and it calculates both back through the correct Amazon fees for FBA or FBM, your shipping and your COGS — recalculating whenever a cost changes.
Can I see my Buy Box win history? +
Yes. Buy Box intelligence tracks Exclusive vs Shared wins, Featured Offers, and your record over 7, 30 and 90 days — location by location, since the Buy Box itself is location-dependent.
Can I run FBA and FBM listings together? +
Yes. Multi-fulfillment prices your FBA and FBM listings together, each with its own strategy and the priority you set.
Walmart Repricer
How does StreetPricer decide when to move a Walmart price? +
Tell it to win the Buy Box within your Min and Max, and the self-iterating engine does the rest — closing the gap to the next seller in steps, no rules to build.
Does StreetPricer just chase the lowest Walmart price? +
No — Profit Optimizer climbs your price back up as high as it can while still holding the Buy Box, the same profit-first logic as on Amazon.
How fast does Walmart repricing react? +
The same sub-1.0-second engine as Amazon, tens of thousands of SKUs repriced daily — just tuned to Walmart's own Buy Box, fees and competition.
Does it price WFS and Seller-Fulfilled listings differently? +
Yes. Multi-fulfillment prices your WFS and Seller-Fulfilled listings together, each with the priority you set, and the Profit Calculator pulls the correct fees for whichever one applies.
How does the Walmart Profit Calculator work? +
Every SKU shows Profit, Margin and ROI at both your Min and your selling price, using the right WFS or Seller-Fulfilled fees — so you see the outcome before you commit to a price.
Is Walmart repricing tuned to Walmart, or is it just an Amazon engine relabeled? +
A dedicated Walmart engine — Walmart's own Buy Box, fees and market, not a copy of your Amazon price.
What happens to my Walmart Min and Max when my costs change? +
AutoMinMax recalculates both automatically — whenever you edit a cost, upload a CSV, or sync from your ecommerce platform.
eBay Repricer
What is AutoLock? +
AutoLock is how StreetPricer keeps targeting the right competing listings on eBay automatically, even without UPC or catalog matching to rely on — so it doesn't drift onto a lookalike.
Does StreetPricer only reprice against competitors, or can it use velocity too? +
Both. The engine auto-switches between competitor-driven and velocity-driven pricing per listing, using whichever fits that listing best.
Does eBay repricing need manual rules, or does the AI decide? +
The AI decides — it auto-switches strategy per listing on its own. There's nothing to configure listing by listing.
Can I see which of my eBay listings are winning or losing? +
Yes. The Velocity Indicator groups your listings by units sold across rolling windows — fast movers, slow movers, win/loss and ranking — so you can see what's working at a glance.
How does the eBay Profit Calculator work? +
Enter your COGS, shipping and eBay fees once; it shows profit, margin and ROI at both your floor and your sale price, with calculated shipping factored in since that's part of the price eBay buyers actually see.
How do I set Min and Max for eBay? +
Set them yourself, or use AutoMinMax: give StreetPricer a target profit, margin or ROI and it calculates both back through eBay fees, calculated shipping and your COGS.
Is eBay repricing part of the same account as my other channels? +
Yes — one StreetPricer account runs a dedicated engine per channel, eBay included, all priced from the same set of costs.
Amazon Business Repricer
Does Amazon Business use the same engine as my consumer listings? +
No — it's a separate, dedicated B2B engine, built around the rule that your business price has to stay at or below your consumer price.
How fast does Amazon Business repricing react? +
Under 1.0 second, on its own dedicated engine — the same speed as StreetPricer's consumer repricing.
Does Profit Optimizer work on Business pricing too? +
Yes. It holds your Business Buy Box at the highest price it can while keeping it — the same profit-first approach as your consumer listings.
Can I calculate profit on B2B listings the same way? +
Yes. The Profit Calculator pulls the correct Amazon fees for FBA or FBM on your business listings too, so you see Profit, Margin and ROI before you commit.
Do I need to build separate pricing rules for my B2B listings? +
No — set your Min and Max, tick the goal, and the dedicated B2B engine does the rest. No rule-building, on B2B any more than on your consumer listings.
Do quantity discount tiers stay profitable as order size grows? +
Yes — set your own discount ladder or let StreetPricer work out the tiers, priced to stay profitable at every level.
Does Amazon Business repricing affect my consumer Buy Box? +
No — they're priced independently by two dedicated engines, linked only by the rule that your business price can never go above your consumer price.
Google Shopping
Does GFeed replace the plugin or app I already use to publish to Google Shopping? +
No. GFeed layers on top and doesn't touch your existing setup — it only adds product_highlight and product_detail to what's already being submitted. If you'd rather hand off the whole feed, GFeed can generate and publish it directly instead; that's optional, not required.
What exactly does GFeed generate? +
product_highlight and product_detail — the two fields most feeds leave blank because nobody has time to write them per SKU. GFeed generates both automatically from your existing product data.
Does GFeed change my original product title or description? +
No. Your titles and descriptions stay as they are. GFeed generates the Google-facing version alongside them.
How do we know that's what Google wants? +
Google publishes its product data specification — every attribute, what Highlights are for, how titles and descriptions are read. GFeed is built to that specification, and we review it as Google updates it.
Can I track how my Google Shopping feed is performing? +
Yes — impressions, clicks, click-through rate and conversion, tracked across your published feed.
Does Google Shopping use ACoS like the other channels? +
No — Google Shopping reports on ROAS, not ACoS. It's the one channel where that's the native metric, so StreetPricer optimizes it on POAS measured against ROAS instead — the same profit-first logic, applied honestly to Google's own numbers.
How does GPricer find Google Shopping prices to reprice against? +
GPricer doesn't rely on Google's own Automated Discounts. It uses AI to extract the keywords that identify your listing, matches that against what's live on Google Shopping, and a price-scraping layer reads the real prices behind that match — GPricer reprices from that, inside your Min and Max.
Does GPricer use the same Profit Calculator as StreetPricer's other channels? +
Yes. Every reprice runs through the same Profit Calculator, so a lower price only goes through if it's still a profitable one.
Why does my website price need to match Google Merchant Center? +
Google requires the price a shopper lands on to match what's submitted in your feed — a mismatch can get the item disapproved or the account suspended. GPricer keeps both in sync automatically, updating Merchant Center and your storefront together.
Is Google Shopping part of the same account as my other channels? +
Yes — one StreetPricer account, with GFeed and GPricer running alongside your Amazon, Walmart, eBay and store pricing.
Store Repricer
How does StreetPricer find my competitors' prices? +
You name the competitor sites; StreetPricer scans and tracks each one's price and stock status per SKU, automatically.
Does StreetPricer match or undercut my competitors, or do I choose? +
You choose — match or undercut, per SKU, always inside your Min and Max.
Do I need to build pricing rules, or does StreetPricer handle it automatically? +
It's automatic once you name your competitors — StreetPricer checks their prices and reprices your store on its own, within the boundaries you set.
Can I calculate my profit before StreetPricer changes a price? +
Yes. Enter your COGS, shipping and fees once, and the Profit Calculator shows profit, margin and ROI at both your Min and your sale price before anything changes.
What if my store isn't on Shopify or BigCommerce? +
StreetPricer builds custom connectors for other platforms — ask and we'll scope it.
Will StreetPricer ever price my store below my cost? +
No. Every price stays inside your Min and Max, and your Min is checked against your real cost of goods — StreetPricer will match or undercut a competitor, but never below the floor you set.
Is Store Repricer part of the same platform as my marketplace channels? +
Yes — one account, with your own store priced alongside Amazon, Walmart, eBay and the rest, all from the same costs.
Pricing & billing
How does StreetPricer pricing work? +
Repricing is billed by marketplace and store SKU count, monthly with no lock-in. PPC is billed as a percentage of managed ad spend. Annual saves two months.
Is there a contract? +
No lock-in — repricing is monthly prepaid, cancel anytime. Annual billing is optional and saves two months.
How does StreetPricer handle MAP pricing? +
You choose which brands enforce Minimum Advertised Price, down to the product line. It holds those at MAP, never below.
Setup, data & integrations
What does StreetPricer integrate with? +
Shopify, BigCommerce, Sellercloud, Linnworks, ChannelAdvisor and many more, plus a REST API and scheduled FTP. Not listed? We build custom connectors.
Does StreetPricer have an API? +
Yes — a REST API to read stores and items, push costs, Min, Max and MAP, and drive AutoPrice rules. See api.streetpricer.com/apidoc.
Where do my costs come from? +
StreetPricer pulls COGS, shipping and other costs from your ecommerce platform as a single source of truth, recalculating margin and ROI on every sync.
About StreetPricer
Who makes StreetPricer? +
An independent team in Melbourne, Australia, serving sellers in 19 countries — most in the US and Europe.
Is StreetPricer's AI real? +
Yes — the intelligence is our own, built on decades of AI experience in the founding team, and it decides in about one second.
How do I contact StreetPricer? +
Use the contact form or email team@streetpricer.com. Existing customers can log in here.
Still have a question?
Start a free trial, explore the app, or get in touch — whatever suits you.