StreetPricer vs Aura
Built in 2021 with the latest Amazon Selling Partner API, StreetPricer is an Aura alternative with more advanced features and higher performance.
| StreetPricer | Aura | |
|---|---|---|
| Technology | Built with Amazon’s 2021/22 Selling Partner API |
Built with Amazon’s legacy MWS (due to phase out from 2022) |
| BuyBox Wins | Exclusive + Shared + Featured AND Win/Loss 7/30/90Day Analyzer |
Cannot distinguish… no visibility |
| Multi-fulfillment Logic | If FBA is out of stock, FBM will be next in line to win BuyBox, etc |
Not supported |
| Velocity Repricing |
|
Not supported |
| Capacity | Full AI logic on 150,000 SKUs | 50,000 SKUs |
| Summary |
Marketplaces: 20 Best eBay repricer: official repricer partner with eBay in 2020 BuyBox Analyzer EPM (Event per Minute) and higher throughput options ROI calculator: context sensitive and in Amazon format |
Marketplaces: 3 (only US, CA and MX) No eBay support No BuyBox analyzer No EPM (Event per Minute) control No ROI calculator |
| Why customers switched to StreetPricer |
“We don’t do FBA, we dropship from our wholesale suppliers. We sell popular aftermarket parts but we also have our own brands… When we looked at expanding to Amazon UK, we had to look for another repricer… Moving to StreetPricer was much easier than I thought.”
Mike W, British Columbia, CA “We have been using StreetPricer for 2 years and we have always been impressed with their tech support… Our store is larger than most at just over 90,000 SKUs. StreetPricer is consistently able to handle that with no problems.” Victoria L, CA “Since we already use StreetPricer for eBay, it made sense for us to try their Amazon module… Aura was good, but StreetPricer just does everything better. In the end it was the FBA/FBM price rule and Velocity repricing that won us over. ” Udara K, TX |
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