StreetPricer vs Aura

Built in 2021 with the latest Amazon Selling Partner API, StreetPricer is an Aura alternative with more advanced features and higher performance.




Built with Amazon’s 2021/22 Selling Partner API

Originally built with Amazon’s legacy MWS which is no longer available from 2024-03-31 ( – would have revised their code to migrate to Selling Partner API

BuyBox Wins

Exclusive + Shared + Featured
Win/Loss 7/30/90Day Analyzer
Cannot distinguish… no visibility

Multi-fulfillment Logic

If FBA is out of stock, FBM will be next in line to win BuyBox, etc

Not supported

Velocity Repricing

  • Switches dynamically according to competition and stock level
  • Price control upon zero, low or high sales velocity
  • Reverse Sawtooth Wave option
Not supported


Full AI logic on 150,000 SKUs
50,000 SKUs


  • Marketplaces: 20
  • Best eBay repricer: official repricer partner with eBay in 2020
  • BuyBox Analyzer
  • EPM (Event per Minute) and higher throughput options
  • ROI calculator: context sensitive and in Amazon format
  • Marketplaces: 3 (only US, CA and MX)
  • No eBay support
  • No BuyBox analyzer
  • No EPM (Event per Minute) control
  • No ROI calculator

Why customers switched to StreetPricer

“We don’t do FBA, we dropship from our wholesale suppliers. We sell popular aftermarket parts but we also have our own brands… When we looked at expanding to Amazon UK, we had to look for another repricer… Moving to StreetPricer was much easier than I thought.”

Mike W, British Columbia, CA
Categories: Automotive Parts & Accessories

“We have been using StreetPricer for 2 years and we have always been impressed with their tech support… Our store is larger than most at just over 90,000 SKUs. StreetPricer is consistently able to handle that with no problems.”

Victoria L, CA
Categories: Home & Kitchen

“Since we already use StreetPricer for eBay, it made sense for us to try their Amazon module… Aura was good, but StreetPricer just does everything better. In the end it was the FBA/FBM price rule and Velocity repricing that won us over. ”

Udara K, TX
Categories: Beauty & Personal Care

See how StreetPricer compares with other repricers: