How to Win More BuyBoxes
Amazon’s new SP-API (2021/22)
StreetPricer is built with the latest Amazon Selling Partner (SP)-API and cloud computing. Unless the repricer you use or evaluate was built in 2021 or later, it would be based on the legacy MWS technology which has been phased out.
Amazon’s official statements on SP-API replacing MWS:
ref: https://sellercentral.amazon.com
“Yes, over time the legacy Amazon MWS sections will be deprecated and you will need to migrate to SP-API to continue service.”.
ref: https://github.com/amzn/selling-partner-api-docs/wiki/SP-API-Migration-FAQs
“We recommend that you start
integrating with SP-API
immediately and complete your migration from Amazon MWS to SP-API as early as possible.”
ref: https://github.com/amzn/selling-partner-api-docs/issues/563
Secret Sauce: AI that analyzes other repricers
We take AI to another level. Not only do we analyze the BuyBox and your competitors’ pricing, we analyze the behaviour of the repricers they use.
We compare our BuyBox wins against other repricers. We anticipate their moves. Our self-learning AI constantly calibrates against other repricers.
50x Faster
With the new SP-API, our response time to a competitor’s price change is consistently under one second – approx. 50x faster than the next fastest repricer.
Other Amazon repricers claim to respond from “65 seconds” to “5 minutes”, or even longer – as they were built with outdated platforms.
We log the response time for every price change at SKU level for you to see at the click of a button.
Exclusive vs Shared vs Featured
A StreetPricer innovation: we show you the split between the 3 kinds of BuyBox wins:
Exclusive: you own the BuyBox exclusively. Shared: BuyBox is shared by you and other sellers, typically on rotation. If your name is on the BuyBox, you’re the current BuyBox owner for that instant.
Featured: you are “Other Sellers on Amazon” with the “Add to Cart” button below the BuyBox.
Our AI logic aims at getting you as many Exclusive wins as possible.
