If you’re selling on Amazon in 2025, you already know it takes more than just a solid product to succeed. With ever-evolving algorithms, rising FBA fees, and cutthroat competition for the Buy Box, staying ahead is a full-time job. That’s where Amazon FBA influencers come in—not as trend-chasers, but as educators, strategists, and insiders who know how to build profitable systems that scale.
Whether you’re selling high-volume consumer goods or niche B2B parts and components, success on Amazon in 2025 means outsmarting—not outspending—the competition. While influencer storefronts may not directly apply to niche categories, the FBA experts below provide strategies on automation, pricing, and inventory that are highly applicable across all seller types.
An FBA or Fulfillment By Amazon influencer is someone who’s been in the trenches of Amazon selling and now shares their insights through YouTube, Instagram, Facebook, or blogs. Whether it’s breaking down the latest algorithm changes, reviewing product research tools, or showing you how to optimise a listing that actually converts, these creators are a lifeline for sellers trying to stay profitable in a competitive landscape.
Names like MyAmazonGuy, FieldsOfProfit, and Reezy Resells have built large followings by doing exactly that—helping sellers navigate the complexity of Fulfilment by Amazon through sourcing strategies, automation tools, branding tactics, and data-backed decision-making. These influencers aren’t just for sellers pushing beauty products or kitchen gadgets. Many of them are ex-wholesalers or run complex backend operations—making their advice just as useful for sellers in tools, electronics, parts, or other B2B categories.
Whether you’re launching your first private label or scaling a wholesale storefront, tapping into this kind of content isn’t just helpful—it’s a smart move. Below, we’ve rounded up the top Amazon FBA influencers to follow in 2025 if you’re serious about scaling smarter, staying competitive, and maximising your margins.
Top 9 Amazon FBA Influencers To Follow
Reezy is a well-known Amazon FBA influencer with over 500K combined followers across YouTube, Instagram, and TikTok. He built his brand on flipping books and later expanded into teaching sellers how to launch and scale FBA businesses. His content is raw, motivational, and packed with sourcing hacks, repricing tips, and behind-the-scenes snapshots of real Amazon selling.
Taylor is one of the most followed Amazon storefront influencers on YouTube, known for his tactical content on online arbitrage, product research, and automated repricing. His Amazon influencer profile includes tutorials that break down real-world sourcing examples, repricer setups, and Buy Box strategies.
Steven runs one of the most respected Amazon FBA YouTube channels. His content focuses on listing SEO, account health, and competitive pricing. He also runs a full service Amazon Agency and shares client success stories, and regularly evaluates software that improves performance, including repricers.
Mark delivers no-fluff, data-driven advice to Amazon wholesale sellers. From backend setup to inventory forecasting and margin-focused pricing, he breaks down real-world systems used in high-volume operations.
Tom Wang is a Vancouver-based Amazon FBA expert and founder of FBA Masterclass. After scaling his private-label skincare brand Sdara and selling it for multiple 7-figures, he now educates thousands of sellers through YouTube and his FBA Masterclass course, focusing on private-label strategies, sourcing, and brand-building.
Brandon is a 7-figure Amazon private label seller and founder of Seller Systems. He’s widely recognised for his data-driven product research methodologies and conversion-focused listing optimisation. He frequently discusses when and how to use repricing tools in private label environments.
Christopher is a veteran Amazon seller focused on retail and online arbitrage. His platform is known for step-by-step guides and practical sourcing techniques.
Mike shares highly actionable content for FBA sellers with a focus on profit-first decision-making, repricer settings, and maintaining long-term Buy Box wins. His straight-to-the-point content style is ideal for those wanting to implement fast and scale smart.
Why Influencer Advice Alone Isn’t Enough
Following top Amazon storefront influencers gives you the what and why—but turning that insight into profit requires the right tools. If you’re serious about converting influencer-driven traffic into sales, your pricing strategy needs to do more than sit still.
B2B sellers face unique pricing challenges—long-tail inventory, thin margins, and fewer direct competitors. Influencer insights can provide strategy, but it’s tools like StreetPricer that do the heavy lifting. While influencers show what works, StreetPricer ensures your pricing works for your exact business model.
- Manual adjustments and guesswork won’t cut it. To compete and win the Buy Box, your store needs:
- Real-time repricing that automatically adjusts based on competitors and Amazon
- Buy Box optimisation to maximise visibility and conversions
- Custom rules that factor in margins, stock levels, and seller ratings
- Zero manual effort so you can scale faster, with less risk
Even if you’re not running influencer campaigns, your competitors might be. The moment traffic hits your product page, if your price isn’t competitive, you’ll lose the sale—often to a seller using a smarter pricing engine.
Meet StreetPricer: The Repricer That Works While You Sleep
StreetPricer is the trusted repricer software used by over 2,000 Amazon FBA sellers worldwide. Built for private label, arbitrage, and wholesale models, it helps you stay competitive—without constantly logging in to adjust pricing.
With StreetPricer, you get:
- Real-time repricing to outpace competitors
- Customisable pricing rules based on ROI, margin, or inventory thresholds
- Seamless integration with your Amazon listings and seller tools
- Insights and analytics to improve pricing performance over time
The Amazon FBA landscape is moving fast. Following these Amazon storefront influencers is a great way to stay ahead—but only if your pricing, listings, and fulfilment keep up. With tools like StreetPricer, you don’t just follow the trends—you profit from them.
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