When eBay was first launched, success as a seller mainly depended on the type of items you were offering. People came to eBay to purchase unique products that they couldn’t find anywhere else. Today, the marketplace has transformed due to the number of people selling products.
Because so many people offer the same things, you must create a listing that stands out and attracts new customers. Pricing, photos, and more all impact your shoppers’ perspective of the listing and whether they choose to buy from you. To help boost your sales and revenue, we’ll cover some tips to craft an eBay listing that encourages buyers to make a purchase.
Use good photos
Since buyers on eBay can’t see your products in-person, your photos play a big role. Through composition, color, and more, these product pictures will help buyers assess whether they would like to purchase the item.
To form a good first impression for potential customers, here are some tips for curating your eBay product pictures:
- Use high-quality photos. Well-lit, high-resolution photos build confidence in your products—customers can clearly see your items’ details.
- Make sure the sizes are correct. eBay recommends that pictures be at least 500 pixels on the longer side. Photos should be 1600 pixels for mobile optimization.
- Offer multiple photos. Include a variety of pictures that show your products from different angles.
- Keep your photos minimal. eBay recommends that sellers keep product photos clean with a simple background and no text or borders. With these rules, buyers can focus on your products.
Maintain a high rating
The visibility of your listings can be impacted by the eBay seller rating. If you have lots of negative feedback, the search engine will lower your listing in the rankings. To make sure that your listing is visible, you should reach for eBay’s Top Rated seller benchmarks:
- Defects: Rate equal to or less than 0.5%, with a maximum of three defects from unique buyers
- Cases closed with no seller resolution: Equal to or less than 0.3% and two or fewer cases.
- Late shipment rate: Equal to or less than 3% and five or less late shipments
- Shipping: Carrier validation for around 90% of transactions to buyers from the U.S., and Tracking available within the stated handling time
Achieving these benchmarks requires lots of planning and diligence. Here are some tips to help you with reaching them.
- Consistently monitor your ratings. Always check the performance metrics in Seller Central to quickly catch any that may be harming your reputation.
- Accurately convey time and shipping fees. If shipping takes more time or costs more than they expected, buyers will be disappointed, and this will bring down your rating.
- Ask buyers for feedback. Customers usually aren’t motivated to leave any feedback, so encourage them to do so by sending a follow-up message a week after their purchase.
Have a competitive price strategy
As buyers scroll through eBay listings, they are constantly comparing pricing, so you must always list your products at a good price. To do this, we recommend using a repricing tool like StreetPricer for easy price modifications. This software will automatically change the prices of your products according to the market environment and your competitors. All you must do is some setup steps and watch as your products remain competitive.
After using these tactics, you will surely learn, which generates more clicks and revenue. Once you find out what works, integrate it in your eBay listing strategy, and you’re good to go!