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Velocity

Velocity pricing strategy
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Velocity-based repricing:
When you don’t have direct competitors
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Let the market determine the optimal selling prices

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Build selling momentum and cashflow

Velocity pricing strategy charts
Set pricing based on demand, instead of competitors
• You may be able to sell at higher prices than your competitors’
• You may need to go even lower than just matching competitors’
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Best for brand owners,
private label sellers,
or used items
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Analyzes quantity sold every 1/3/7/14 days

• Adjusts prices down if SKUs are not selling, or selling too slowly
• Increases prices if SKUs are selling too fast
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Compares week-on-week quantity sold

• Adjusts prices down if SKUs’ sales are slowing down
• Increases prices if SKUs’ momentum are picking up