ACoS ≠ profit. POAS does.
Most PPC software optimizes for a lower ACoS. StreetPricer optimizes for higher POAS — Profit On Ad Spend. Your ACoS can look great and still be losing you money. POAS can't lie to you that way.
Runs on Amazon, Walmart and eBay's own ACoS — and on Google Shopping's ROAS, the exact same way.
The same engine. A second lever.
Before StreetPricer optimized a single ad campaign, its profit engine was already deciding prices at real scale.
That's the same profit-scoring logic behind AdWorthy and POAS — we didn't build a PPC feature and hope it worked. We pointed a proven engine at a second lever.
A lower ACoS isn't always a win.
Push it down far enough and you'll cut spend on your best sellers right along with your worst. StreetPricer optimizes ACoS against profit, not against zero — so spend keeps flowing to what actually earns.
The difference: POAS, not ACoS.
Every other PPC tool chases a lower ACoS. We take a different approach — we know your costs, and optimize on profit. We make sure every dollar you spend is well spent.
A sale can look great on ACoS and still lose money. POAS — Profit On Ad Spend — is the number that tells you which it was.
Two SKUs. Identical 22% ACoS. One made money — one didn't.
ACoS only ever compares ad spend to ad sales. It has no idea what the product actually cost you — so two SKUs can report the exact same ACoS while one prints profit and the other quietly bleeds it.
Same ACoS. Opposite outcome. POAS is the number that tells them apart — because it's the only one that ever looked at cost.
Free Benchmarking
See how your campaigns are really performing — and where the same ad spend could be earning more profit.
Already on Teikametrics, Perpetua, Pacvue or Quartile? This is how you find out what they're leaving on the table.
AdWorthy
StreetPricer scores every SKU — one by one — on whether it's worth advertising at all: inventory level, margin, competitive headroom, conversion. Spend goes to the SKUs that earn it, and stops going to the ones that don't.
Only spend when there's a return.
Set your monthly cap, then set the profit bar spend has to clear. If a campaign can't earn above your POAS threshold, the money stays in your account. Most tools treat a budget as something to spend; StreetPricer treats it as a ceiling.
Different rules for different brands: accept thinner returns on your own label while it grows, demand more from third-party lines.
We'd rather you spent less and stayed for years than spent more and left.
Product Life Cycle
Launch
Builds momentum.
Growth
Scales winners.
Mature
Maximizes efficiency.
Decline
Reduces spend and clears.
How it decides
StreetPricer optimizes across Campaigns, Ad Groups, and Keywords — all AI-driven, all on POAS. You set the goal; the AI works out the rest. No rule-building, no conditional logic to maintain.
One ACoS Optimizer, four channels
All on the same profit basis.
Common questions
Is StreetPricer PPC software? –
Yes — StreetPricer is profit-based PPC software that optimizes your Amazon, Walmart, eBay and Google Shopping ads on POAS (Profit On Ad Spend), alongside a multichannel repricer on the same platform.
How is StreetPricer different from other Amazon PPC software? –
Most tools chase a lower ACoS — ad spend as a share of ad revenue. StreetPricer knows your product costs, so it optimizes POAS — profit on ad spend: it spends where you actually earn, treats your budget as a ceiling, and only spends when a campaign clears your profit threshold.
What's wrong with optimizing for ACoS? +
Nothing, as far as it goes — ACoS tells you the cost of a sale. It just doesn't know your margin, so it can't tell you whether that sale made you money. POAS can. That's the one question ACoS was never built to answer.
Do I have to stop using my current PPC tool? +
No. The free PPC benchmark is read-only and runs alongside whatever you use today. You only switch when you decide the profit gain is worth it.
See what ACoS never showed you.
Start with a free benchmark — see where the same spend could earn more, then decide.