Optimize and reprice on Google Shopping.
GFeed maximizes your products' visibility.
GPricer keeps them price-competitive.
A Google Shopping listing comes down to two factors: how visible it is, and how competitively it's priced. GFeed handles the first. GPricer handles the second.
Product Highlights drive visibility.
Most feeds leave product_highlight and product_detail blank — nobody has time to write them per SKU. GFeed generates both automatically, in the format Google actually indexes, without touching your original title or description.
Layer on top of your existing feed.
GFeed isn't a replacement for the plugin or app that already publishes your listings to Google Shopping — it doesn't touch that setup at all. GFeed is an AI layer on top, adding exactly two fields to what's already being submitted: product_highlight and product_detail. GFeed can also generate the complete feed and publish it to Google Shopping on its own — the choice is yours.
How do we know that's what Google wants? Google publishes it.
Google documents its product data specification — every attribute, what Highlights are for, how titles and descriptions are read. GFeed is built to that specification, and we review it as Google updates it.
The first repricer built for Google Shopping.
GPricer matches your products on Google Shopping using AI — no manual list of competitor SKUs to maintain. It scrapes real prices straight from Google across many searches, then adjusts your price automatically, inside the Min and Max you set. Every move runs through the same Profit Calculator as StreetPricer's other channels, so price stays competitive without giving away margin. It's the same repricing engine we've run on Amazon, Walmart and eBay for years — now built for Google Shopping.
Maintains the price integrity Google requires.
The price submitted in your product feed must match the price on your website's landing page — Google disapproves listings, or suspends accounts, over mismatches. GPricer keeps both in sync automatically, updating Merchant Center and your storefront in the same move.
Common questions
Does GFeed replace the plugin or app I already use to publish to Google Shopping? –
No. GFeed layers on top and doesn't touch your existing setup — it only adds product_highlight and product_detail to what's already being submitted. If you'd rather hand off the whole feed, GFeed can generate and publish it directly instead; that's optional, not required.
How does GPricer find Google Shopping prices to reprice against? –
GPricer doesn't rely on Google's own Automated Discounts. It uses AI to extract the keywords that identify your listing, matches that against what's live on Google Shopping, and a price-scraping layer reads the real prices behind that match — GPricer reprices from that, inside your Min and Max.
Why does my website price need to match Google Merchant Center? +
Google requires the price a shopper lands on to match what's submitted in your feed — a mismatch can get the item disapproved or the account suspended. GPricer keeps both in sync automatically, updating Merchant Center and your storefront together.
Profit, not guesswork. Start free.
Part of StreetPricer's multichannel repricer.